Let me get to the punch line, this blog article describes the top ten things you can do now on your website to increase your sales today.
Bay Area Inbound Marketing Blog
Custom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.
You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.
Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.
Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing
Demand Generation is important for any company today to compete in an internet-based sales world. And Inbound Marketing is the most effective method. Many tools make up inbound marketing, but below I touch briefly on 3 of them, Calls-to-Action, Landing Pages, and Lead Nurturing. Marketing Automation software like Hubspot and Marketo make all these things easy. But let's talk about a few basics to get started.