The B2B marketing automation industry reached $475 million in revenue by the end of 2012. This was more than a 50% increase over 2011, which had also doubled in revenue from the year before. (Source: Raab Associates)
Bay Area Inbound Marketing Blog
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Recently I worked for a tech client and I recommended they install closed-loop marketing analytics by integrating their Microsoft CRM Dynamics (Customer Relationship Management Database) with their Hubspot Marketing Automation Software.