No means no!, and ignoring an opt out for email can cost your company in the Millions of Euros with GDPR, so the best practice is to automate opt outs globally.
The following article tells you how to do it and why.
GDPR and Data Privacy Governance in Global Marketing
We need to engineer compliance directly into your data architecture.
In a global, channel-first company, your data engine must balance strict regulations like Europe's GDPR and the 2026 U.S. State Privacy laws (such as the updated CCPA/CPPA rules) without breaking your lead-generation funnel or exposing your partner network to liability. [1,2,3,4,5]
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