Bay Area Inbound Marketing Blog

9 Steps to Building Your Company Brand for People and SEO

Posted by Laurie Monahan on Mon, Oct 21, 2013 @ 10:45 AM

Branding is at the very core of marketing, and requires skills and expertise that marketers own. The payoff for proper branding, obviously, is more traffic to your website, more leads, more sales, and more profit sharing for you and everyone else in the company.

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Tags: Building your Brand, Branding, Branding for SEO, What is a tag line?, Bay Area Inbound, automate marketing, Inbound Marketing Consultants in SF

5 Steps to Increase Sales This Quarter by Bay Area Inbound, SF

Posted by Laurie Monahan on Mon, Mar 26, 2012 @ 11:36 AM

How do we increase Sales? It's a question on most manager's minds that have responsibility for profit and loss. Seasoned Sales Professionals have long known that to get one sale out  of the bottom of the funnel,  we need to get a lot of prospects into the top of the funnel.

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Tags: Inbound Marketing in SF, automate marketing, lead generation in sf, how do I increase my sales?

Web Traffic Increase 247% Using Hubspot, Bay Area Inbound in SF

Posted by Laurie Monahan on Sun, Mar 11, 2012 @ 03:30 PM

Decided about 4 months ago, that if we were going to have time to focus on our core business, which is doing inbound marketing for our customers, we were going to need to buy Hubspot Software to help automate our own Inbound Marketing. Even with a team of 5 people with Inbound Marketing expertise, we all had other work and family responsibilities, and we needed some help.

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Tags: Bay Area Inbound, Inbound Marketing in SF, automate marketing, lead generation in sf

Why Lead Nurturing?...I Always Have to Hear About Something Twice

Posted by Laurie Monahan on Tue, Mar 06, 2012 @ 02:09 PM

I don't know if you are like me, but I've noticed something about myself. I almost always have to hear about something twice before I take action. I was invited to join Pinterest recently and didn't join until the second time I heard about it. I read about Google Plus once, ignored it and the second time I read about it, I joined Google+ Circles.

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Tags: Lead Nurturing, Lead Generation in Bay Area, automate marketing, lead generation in sf

Web Changes via Adobe Acrobat Pro X Tracker Tool by Bay Area Inbound

Posted by Laurie Monahan on Wed, Feb 29, 2012 @ 12:18 PM

Went to Adobe's New Product Training in SF yesterday on "Acrobat Pro X" and "Creative Suite 5.5". Learned we can do web portal approval process and reviews using the "tracker tool" in Acrobat and let clients make comments in a shared review in 1 of 3 ways:

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Tags: automate marketing, Web Changes Approval Process, Bay Area Inbound Marketing Inbound Marketing in SF

Top 10 Reasons We Recommend Hubspot by Bay Area Inbound in SF

Posted by Laurie Monahan on Sat, Feb 25, 2012 @ 04:22 PM

Our company has gone through the migration, training, and have been using Hubspot's Integrated Inbound Marketing Software for 4 months now.

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Tags: Inbound Marketing in SF, automate marketing, Bay Area Inbound Marketing, integrated marketing software

Practice Good Automate Marketing Hygiene-Scrub Your Email List

Posted by Laurie Monahan on Tue, Feb 07, 2012 @ 12:41 PM

Email Marketing still has the highest return rate of all Automate Marketing

Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.

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Tags: email marketing, Bay Area Inbound, automate marketing

Get the Tools You Need to Make Inbound Marketing Easy and Effective

Posted by Laurie Monahan on Tue, Feb 07, 2012 @ 09:11 AM

Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.

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Tags: Bay Area Inbound, Inbound Marketing, Landing Pages, automate marketing

A/B Testing to Increase Leads and Sales by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:37 PM

Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.

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Tags: Landing Pages, Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action

What Can Lead Generation Services Do for Me?

Posted by Justine Burt on Wed, Dec 07, 2011 @ 01:21 PM

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Tags: Inbound Marketing, automate marketing, lead generation services