Branding is at the very core of marketing, and requires skills and expertise that marketers own. The payoff for proper branding, obviously, is more traffic to your website, more leads, more sales, and more profit sharing for you and everyone else in the company.
Tags: Building your Brand, Branding, Branding for SEO, What is a tag line?, Bay Area Inbound, automate marketing, Inbound Marketing Consultants in SF
How do we increase Sales? It's a question on most manager's minds that have responsibility for profit and loss. Seasoned Sales Professionals have long known that to get one sale out of the bottom of the funnel, we need to get a lot of prospects into the top of the funnel.
Tags: Inbound Marketing in SF, automate marketing, lead generation in sf, how do I increase my sales?
Decided about 4 months ago, that if we were going to have time to focus on our core business, which is doing inbound marketing for our customers, we were going to need to buy Hubspot Software to help automate our own Inbound Marketing. Even with a team of 5 people with Inbound Marketing expertise, we all had other work and family responsibilities, and we needed some help.
Tags: Bay Area Inbound, Inbound Marketing in SF, automate marketing, lead generation in sf
I don't know if you are like me, but I've noticed something about myself. I almost always have to hear about something twice before I take action. I was invited to join Pinterest recently and didn't join until the second time I heard about it. I read about Google Plus once, ignored it and the second time I read about it, I joined Google+ Circles.
Tags: Lead Nurturing, Lead Generation in Bay Area, automate marketing, lead generation in sf
Went to Adobe's New Product Training in SF yesterday on "Acrobat Pro X" and "Creative Suite 5.5". Learned we can do web portal approval process and reviews using the "tracker tool" in Acrobat and let clients make comments in a shared review in 1 of 3 ways:
Tags: automate marketing, Web Changes Approval Process, Bay Area Inbound Marketing Inbound Marketing in SF
Our company has gone through the migration, training, and have been using Hubspot's Integrated Inbound Marketing Software for 4 months now.
Tags: Inbound Marketing in SF, automate marketing, Bay Area Inbound Marketing, integrated marketing software
Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.
Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.
Tags: Bay Area Inbound, Inbound Marketing, Landing Pages, automate marketing
Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.
Tags: Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action
