Digital marketing should drive customers to your company website, capture warm leads, and nurture them towards Sales.
I get asked this question a lot: How do you create a successful online marketing campaign?
Digital Marketing requires knowledge in a number of areas. It is a hybrid between Sales and Marketing.
Gartner has said that with marketing automation software, companies can bring customers 85% of the way down the sales funnel; And it is absolutely true. The companies that are knocking it out of the park today with high-valued IPOs are taking full advantage of the way customers shop today via the internet.Read More