Although Facebook has made it easier to make a business page, there are still some necessary steps you might overlook. It is important to clearly explain to your prospects that while Facebook is a great platform for engaging with their customers and prospects, it can also be a place to generate leads.
Bay Area Inbound Marketing Blog
Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. That's right, you will see a big return on a facebook business page. How big? Read these statistics:
If you don’t already have a Facebook business page, consider making one. Over 400 million people log in to Facebook at least once per day. The average Facebook user spends 37 minutes per day on the site. In the new age of social media, this is where people spend large chunks of their time. A Facebook business page offers you a cost-effective way to engage potential customers.
On Facebook, businesses are brands. Marketing guru Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” What stories will you tell about your brand on FB?