Bay Area Inbound Marketing Blog

AI Isn't New, But I'm Using It to Market Better Now

Posted by Laurie Monahan on Wed, Mar 13, 2024 @ 09:32 PM

AI was born way before the Terminator movies in 1984 and iRobot in 2004. It was first described in the 50s in the following paper.

Lots of math involved, but the text in the beginning makes it pretty clear how AI works to solve business problems.

Moore's Law has finally brought computer processing power fast enough to bring AI to fruition. Right now, in 2024, AI has the brain power of a rat, but by 2025, it is on the trajectory to have the processing power of a human brain.

What are Companies Doing with AI?

AI can do things like help a company optimize a process of when each truck should deliver recycled aluminum so the temperature is just right to create higher yields of new cans. It reduces the need for communication between drivers, schedulers, and the foundry. You can extrapolate that example to: AI can figure out the optimum way to do any business process.

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Tags: #AI for Marketers, #AI Isn't New