Bay Area Inbound Marketing Blog

Laurie Monahan

Recent Posts

AI Isn't New, But I'm Using It to Market Better Now

Posted by Laurie Monahan on Wed, Mar 13, 2024 @ 09:32 PM

AI was born way before the Terminator movies in 1984 and iRobot in 2004. It was first described in the 50s in the following paper.

Lots of math involved, but the text in the beginning makes it pretty clear how AI works to solve business problems.

Moore's Law has finally brought computer processing power fast enough to bring AI to fruition. Right now, in 2024, AI has the brain power of a rat, but by 2025, it is on the trajectory to have the processing power of a human brain.

What are Companies Doing with AI?

AI can do things like help a company optimize a process of when each truck should deliver recycled aluminum so the temperature is just right to create higher yields of new cans. It reduces the need for communication between drivers, schedulers, and the foundry. You can extrapolate that example to: AI can figure out the optimum way to do any business process.

Read More

Tags: #AI for Marketers, #AI Isn't New

What is Product-Led Growth and How Do We Make it Work?

Posted by Laurie Monahan on Thu, Oct 13, 2022 @ 06:25 AM

APIs and modular tools have empowered end users to mold solutions and integrate products into ultra-customizable software stacks that improve their work. The way users experience and demo software products has changed, leading many software companies to change their entire business models to keep up with the industry-wide shift.
We’ve entered the era of end-user experience and a new and powerful growth model: product-led growth. In this blog post, we'll take a look at what product-led growth is and how you can use it to grow your revenue.

What is Product-Led Growth?

Product-Led Growth (PLG) is a go-to-market strategy where the product itself is the main driver of customer acquisition, activation, and retention. 
While traditional marketing-and sales-led methods push content downloads and calls with executive buyers, PLG attracts bottom-up virality through product adoption by end users. 
The goal of product-led growth is to: 1) get as many users on the product, and 2) keep them using the product through an excellent user experience. When people can see the value of the product for themselves, they're much more likely to become long-term customers and evangelists.
Obviously, software companies have to design a user-friendly product that allows trial users to quickly and easily discover it's value. This requires alignment across all teams involved with designing, engineering, selling, and marketing your product. 
Read More

Tags: product-led growth, what is product-led growth?

Why Do We Need a Go-to-Market Strategy?

Posted by Laurie Monahan on Tue, Sep 27, 2022 @ 01:56 PM

What is a Go-to-Market Strategy?

A Go-to-Market (GTM) strategy should identify a market problem and position the product as a solution.

GTM Strategy is a roadmap that measures the viability of a solution's success and predicts it's performance based on market research including, but not limited to:

  1. Customer needs
    • including pain points solved and applications for our product
    • what prospects are willing to pay for a solution to these problems
  2. Market landscape and sizing
  3. ROI Analysis
  4. Business case
  5. Prior examples of related product launches
  6. Competitive data
  7. Target Verticals and Personas
  8. Positioning and Messaging
  9. Marketing channels to get message out there
  10. Content, to answer questions, drive deamand, and prove value
  11. Sales Channels 
Read More

Tags: #gotomarketstrategy, #go-to-market-strategy-creation