Your Twitter followers will share whatever thoughts they have about your company through Twitter. It is their job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote their content.
Bay Area Inbound Marketing Blog
There is a certain nuance to Twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It will be pivotal for your prospects to understand these nuances so they can craft an effective and interesting Twitter prescence.
Your Facebook page should strengthen existing relationships and forge new ones. To do this, you need to perfect the timing and composition of posting original content, and learn how to best cater to the needs of each market segment. You will need to closely monitor your Facebook page to understand what your fans want.
Having active social media accounts on platforms like Facebook, Twitter and LinkedIn is no longer a ‘nice to have’ – it’s a ‘must have’. That's right, you will see a big return on a facebook business page. How big? Read these statistics:
Social media is a powerful tool, but cannot stand alone as an internet marketing solution. In fact, social media comes last – you need to discover your voice through blogging and have a key word strategy first. Social media assumes you have content to share or something to say, so consider your overall inbound marketing process before you focus in on your social media marketing strategy.