Bay Area Inbound Marketing Blog

The Evolution of Strategic Inbound Marketing

Posted by Justine Burt on Tue, Jan 10, 2012 @ 01:10 PM

Marketing has evolved as people spend more time on the internet. Consumers now look to internet search engines, the blogosphere and social networking sites when they want authoritative information on products and services. Have you developed a strategic marketing approach that makes it easy for people to find you in this new virtual world?

The average person receives 2,000 outbound marketing messages per day. As the number of marketing messages have increased, so has the sophistication of technologies to block these messages. Caller ID, spam filters and Tivo are just a few examples.

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Tags: Social Media, qualified leads, strategic inbound marketing, marketing