Some companies will only set up a Facebook page, thinking that it is okay to leave their fans to their own devices. It is essential for your prospects to distribute remarkable content their fans will want to share and thus gain recognition for your company brand.
Bay Area Inbound Marketing Blog
If you don’t already have a Facebook business page, consider making one. Over 400 million people log in to Facebook at least once per day. The average Facebook user spends 37 minutes per day on the site. In the new age of social media, this is where people spend large chunks of their time. A Facebook business page offers you a cost-effective way to engage potential customers.
On Facebook, businesses are brands. Marketing guru Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” What stories will you tell about your brand on FB?