Bay Area Inbound Marketing Blog

Which Claude Code Plugins are Must Haves for Marketing?

Posted by Laurie Monahan on Fri, Jul 10, 2026 @ 08:43 AM

Plugins allow Claude to learn new skills and techniques so it can get better at helping us with Marketing.

1) Super Powers Plugin

Turns Claude into a brainstorming sub agent, with coding capabilities, debugging, and also able to develop proper test driven development so your code is of the highest quality.

2) Front-end Design Plugin

allows Claude to create proper front-end designs with good aesthetics, that look good, not like AI slop.

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Tags: How do we use Claude Clode Plugins?

How Do We Engage Channel Partners Instead of Just Pushing Leads?

Posted by Laurie Monahan on Wed, Jul 08, 2026 @ 04:38 PM

1. The Strategy (The "Hook")

"To activate Channel Partners as true revenue engines, you have to shift from a push model—where corporate dumps cold leads over the fence—to an ecosystem model where you provide the telemetry, signals, and automated infrastructure that makes it effortless for them to close deals. Partners don't want leads; they want high-intent pipeline they can easily action."

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Tags: engaging our channel partners

How Do You Scale Global Marketing Automation with Field Marketing Autonomy?

Posted by Laurie Monahan on Wed, Jul 08, 2026 @ 03:37 PM

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"How do you scale global marketing automation protocols while allowing regional field marketing teams the autonomy to execute local campaigns?"

Implement a "Hub and Spoke" operating model

Central HQ builds the overarching infrastructure and foundational campaigns, while providing regional field teams with localized, brand-compliant templates to adapt for local relevance.

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Tags: Global Marketing with Field Marketing Autonomy