Bay Area Inbound Marketing Blog

What is a Go-to-Market Strategy?

A Go-to-Market (GTM) strategy should identify a market problem and position the product as a solution.

GTM Strategy is a roadmap that measures the viability of a solution's success and predicts it's performance based on market research including, but not limited to:

1. Customer needs
   • including pain points solved and applications for our product
   • what prospects are willing to pay for a solution to these problems
2. Market landscape and sizing
3. ROI Analysis
4. Business case
5. Prior examples of related product launches
6. Competitive data
7. Target Verticals and Personas
8. Positioning and Messaging
9. Marketing channels to get message out there
10. Content, to answer questions, drive deamand, and prove value
11. Sales Channels 

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As is the usual practice of marketers selling marketing products and services, several new terms have been buzzing around for the last several years. In this article, I want to define two of the latest crazes, "Growth Marketing" and "Growth Hacking", and give some ideas on how to do both, because, they are both a good idea for growing and retaining brand-loyal customers.

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I was fortunate to learn a lot of the now-dubbed "Agile methodologies" many years ago, when reporting to the VP of Engineering, Juan Grau, at Proxim. He taught his teams to start by building the minimum viable product among many other agile methodologies. 

Here they are:

1. Build the minimum viable product in order to produce often (aka start small)
2. Break big projects (called stories about customers needs in Agile) into small tasks and assign them to people 
3. Short documentation
4. Track progress
5. Weekly sprints
6. Daily standups
7. Continuously evaluate our own performance and make improvements 

I have used a lot of these methodologies in life, for many years, because they work. Below I give some examples where it has helped me, and my family, to succeed.

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