Easy internet marketing has replaced old-fashioned trade show and brochure marketing. Internet marketing today means blogging using targeted keywords, giving away a small amount of valuable information, search engine optimization, and social media sharing. We call this new, easier process inbound marketing.
At its core, inbound marketing relies on fresh, interesting written content about your industry. You want to give away just enough of it to establish your credibility and authority. Blog topics, white papers and webinars you offer should answer common questions about your industry.