The factors that are most important for Enterprise-Level Demand Generation, especially with Channel Partners, is to focus on systemic architecture rather than just basic campaign management.
We need to build marketing pipelines that are a scalable-automated engine.
Demand Generation, like everything in Marketing has evolved a lot over the last two decades.
There are different strategies depending upon if your product is a brand new product category and you need to be more assertive about educating the target audience about benefits, or if the product is in an established category and you choose to be less intrusive.
AI definitely has an outline of steps to take, and I have had experience at some very successful companies and have seen what works and what doesn''t. Let's dive right in...
Read More