Bay Area Inbound Marketing Blog

80-20 Rule Pareto's Law Applied to Marketing-Which Channels Pay Off?

Posted by Laurie Monahan on Tue, May 12, 2015 @ 04:31 PM

As a demand generation marketing consultant, I've been fortunate to work at twice as many tech startups in the last five years, as I did in my first 10 years in technology Sales and Marketing. And I've learned from some of the best and the brightest how to increase market share quickly with a smaller budget and microphone.

It comes down to Pareto's Law: When working on a cost-per-lead model, 20% of your company's marketing activity will bring you 80% of your qualified leads and revenue; Therefore, 80% of your marketing budget can realistically be slashed with little or no effect. This is great news for startups who are working with tight budgets to begin with.

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Tags: demand generation marketing consultants, online marketing, demand generation consultants in SF, channel marketing

Networking Hasn't Changed in 10 Years, but What You Do With it Has

Posted by Laurie Monahan on Thu, May 24, 2012 @ 01:01 PM

Recently took 10 years off from the full-time workforce to raise our twins and feel really lucky that we could afford for me to do it. But, getting back into the workforce at the same level I was working before has, of course, been a bit of a challenge, especially since I want to work from home.

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Tags: online marketing, Inbound Marketing in SF, Bay Area Inbound Marketing