I have to admit out of all the aspects of Internet Marketing, I don't really work at getting followers on social media for my own company other than pushing content; But I do social media for my client companies and manage people who do as well. So these are the top 10 things that professional social media managers have told me they use to get followers.
Bay Area Inbound Marketing Blog
Inbound links are quickly becoming a broken metric. At the same time, social media is quickly escalating as a ranking factor for search engines. While inbound links still matter and are a decent factor for judging the authority of a website or page, social media provides search engines with key data points that they have long been lacking.
Hubspot's 2011 report called: "Lead Generation Lessons Learned from 4,000 Customers" reveals some important facts about Twitter Reach and it's strong correlation to Lead Generation:
Folks on Twitter follow influencers and key experts in the industries they are interested in. It is vital for you to establish relationships with industry leaders so that industry leader’s followers (your potential customers) can learn about your brand through a resource they trust.