Your Twitter followers will share whatever thoughts they have about your company through Twitter. It is their job to highlight good behavior (positive reviews), address problems up front (complaints), and continue to promote their content.
Bay Area Inbound Marketing Blog
Folks on Twitter follow influencers and key experts in the industries they are interested in. It is vital for you to establish relationships with industry leaders so that industry leader’s followers (your potential customers) can learn about your brand through a resource they trust.
There is a certain nuance to Twitter; it’s much different from Facebook, and tends to attract a more diverse mix of active consumers waiting to learn about the newest products and latest trends. It will be pivotal for your prospects to understand these nuances so they can craft an effective and interesting Twitter prescence.