Bay Area Inbound Marketing Blog

LinkedIn More Effective for B2B; Facebook for B2C by BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:49 AM

Lead Generation and Customer Acquisition by Channel

Though both B2C and B2B companies alike acquire customers via various social media channels, there is some disparity in the effectiveness of those channels, depending on business type:

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Tags: lead generation consultants, Lead Generation Consultants in SF, B2B, B2C, Lead Generation

Inbound Leads More Likely to Become Customers, Bay Area Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:39 AM

In addition to having a 61%  lower average Cost-Per-Lead, inbound leads appear more likely to become customers.

Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound

Inbound Average Cost-Per-Lead $135 Outbound $346, BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:05 AM

"Inbound marketing" is defined as a set of marketing strategies and tactics focused on pulling the right prospects and customers toward your business and its offerings.

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Tags: lead generation consultants, average cost per lead, Lead Generation Consultants in SF, Lead Generation, Inbound vs. Outbound