In addition to having a 61% lower average Cost-Per-Lead, inbound leads appear more likely to become customers.
Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:
- Leads via SEO were more than seven times more likely to close than outbound-sourced leads (15% vs. 2%).
- Leads via inbound links (or referrals) were nearly five times more likely to become customers than outbound leads (9% vs. 2%).
Social Media, Blogs Generate Real Customers
Social media and company blogs appear to be helping companies generate leads that result in customers:
- 62% have acquired a customer via LinkedIn, up from 57% one year earlier.
- 57% have acquired a customer from their blog, the same proportion reported in last year's study.
- 52% have acquired a customer lead via Facebook, up from 48% a year earlier.
- 44% have acquired a customer via Twitter, up from 42%.
Interestingly, the frequency of blog posts appears to correlate positively with new customers acquired:
- 92% of companies that publish a blog multiple times per day have acquired a customer from their blog.
- 66% of companies that publish a blog weekly have acquired a customer from their blog.
- 43% of companies that publish a blog less than monthly have acquired a customer via blog.
Sources: Hubspot 2012 State of Marketing Report
Bay Area Inbound Marketing are Lead Generation Consaltants in SF, Bay Area. We specialize in getting companies the leads they need to significantly increase revenue.
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