Bay Area Inbound Marketing Blog

80-20 Rule Pareto's Law Applied to Marketing-Which Channels Pay Off?

Posted by Laurie Monahan on Tue, May 12, 2015 @ 04:31 PM

As a demand generation marketing consultant, I've been fortunate to work at twice as many tech startups in the last five years, as I did in my first 10 years in technology Sales and Marketing. And I've learned from some of the best and the brightest how to increase market share quickly with a smaller budget and microphone.

It comes down to Pareto's Law: When working on a cost-per-lead model, 20% of your company's marketing activity will bring you 80% of your qualified leads and revenue; Therefore, 80% of your marketing budget can realistically be slashed with little or no effect. This is great news for startups who are working with tight budgets to begin with.

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Tags: demand generation marketing consultants, online marketing, demand generation consultants in SF, channel marketing

The Ten Commandments of Successful Demand Generation Marketing

Posted by Laurie Monahan on Mon, Apr 27, 2015 @ 11:50 AM

Recently spoke with a prospect who kept asking me, "What's the ONE secret of sucessul demand generation marketing?" And I kept telling him, to be sucessful at demand generation marketing you have to simultaneously work at a number of channels, because no one channel will get you the kind of sales acceleration you want alone. But I will say, Digital marketing is the largest component in my marketing mix these days, and for good reason. Internet marketing can be labor intensive and complex, but it is definitely the most cost-effective way to increase revenue quickly today, so it is worth the effort.

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Tags: demand generation marketing consultant, marketing consultants in SF, Demand Generation, Technology Marketing Consultants in SF, demand generation consultants in SF