Bay Area Inbound Marketing Blog

Marketo vs. Hubspot, Pros and Cons for Both

Posted by Laurie Monahan on Mon, Jul 07, 2014 @ 06:33 AM

I've been using Hubspot for 5 years and am a "Success Training Graduate" for Hubspot as well. I recently went through the Marketo "Basic" Training and have been working on Marketo for 3 months.

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Tags: Marketo vs. Hubspot, Hubspot vs. Marketo, Inbound Marketing in SF, Inbound Marketing Consultants, Bay Area Inbound Marketing Consultants

Blogging 101 Plus a Few Tricks; Bay Area Inbound in SF

Posted by Laurie Monahan on Thu, May 16, 2013 @ 07:09 PM

This is a little lesson on blogging to help your business increase website traffic and leads.

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Tags: Inbound Marketing in SF, marketing consultants in SF, Bay Area Inbound Marketing, blogging basics, blogging 101, blogging tricks

Why I Returned my Microsoft Surface Pro to Buy a Lenovo Yoga

Posted by Laurie Monahan on Fri, May 10, 2013 @ 06:40 PM

So I finally got around to buying my Microsoft Surface Pro, but within a few days, I discovered there were a number of problems that made it not work for me, so I ended up swapping it out for the Levono Yoga.

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Tags: Bay Area Inbound, Inbound Marketing in SF, marketing consultants in SF, Microsoft Surface Pro, Lenovo Yoga

What Great Companies Have in Common with Ralph Waldo Emerson

Posted by Laurie Monahan on Thu, Apr 25, 2013 @ 04:05 PM

Ralph Waldo Emerson was born in 1805. It is amazing to me that most of what he wrote back then is blueprint advice for any great Company, Marketer, or Individual today in my opinion. I read a few of his quotes 7 years ago, and fell in love with his prose and agreed with his ideas.

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Tags: Bay Area Inbound, Inbound Marketing in SF, marketing consultants in SF, Great Companies, Ralph Waldo Emerson, Emerson

Custom Calls-to-Action Can Make All the Difference; BA Inbound

Posted by Laurie Monahan on Sun, Apr 07, 2013 @ 05:40 PM

insider threat buttonCustom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.

You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.

Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.

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Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing

Video Marketing to Shorten Sales Cycles, Bay Area Inbound

Posted by Laurie Monahan on Sat, Mar 23, 2013 @ 10:36 PM

Video Marketing can shorten sales cycles considerably. It is a good way to get your core value messaging to people who are attracted to your website via keyword search right when they are ready to buy.

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Tags: video, video marketing, how to make a video, video to increase sales, Inbound Marketing in SF, marketing consultants in SF, Bay Area Inbound Marketing

Microsoft's New Surface RT, A Game Changer; Bay Area Inbound

Posted by Laurie Monahan on Sat, Dec 01, 2012 @ 02:10 PM

First saw the new Microsoft Surface RT, Microsoft's new tablet computer, six weeks ago at work, the week Microsoft launched the product. And I've been trying to get this article written for a while. I've read a lot of blog articles, talked to a lot of people, and played with it a few times. I've decided it's a game changer and here I tell you why. First I give you a scorecard comparing Surface RT to Apple's ipad4, then I finish with the game-changing analysis.

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Tags: Inbound Marketing in SF, Bay Area Inbound Marketing, Microsoft, SurfaceRT, ipad, Google

Fusion-io and Fail-Proof SSDs for Faster Data Access-Bay Area Inbound

Posted by Laurie Monahan on Sat, Jul 07, 2012 @ 04:21 PM

If you work in the tech industry, chances are you have heard of Solid-State Drives (SSDs) and know they use flash-based storage. Flash has been around forever on cell phones, but for the last several years it's been used for other high-speed storage applications on OEM design-in module cards for servers.

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Tags: Inbound Marketing in SF, Bay Area Inbound Marketing, SSD, HDD, Storage

Websites are Business Tools, not Art! by Bay Area Inbound

Posted by Laurie Monahan on Sun, Jun 24, 2012 @ 05:29 PM

Websites are Business Tools, not Art! You need to drive traffic to your site, and once people get there, you need to capture leads to win business.

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Tags: Website Redesign, Inbound Marketing in SF, Lead Generation, inbound marketing in bay area

Inbound Links, How to Get Them and What They Do For You

Posted by Laurie Monahan on Sat, Jun 23, 2012 @ 11:28 AM

So, you've heard that inbound links are supposed to be good for internet marketing. Here, I tell you what they do for you, and how to get them.

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Tags: Inbound Links, Bay Area Inbound, Inbound Marketing in SF