Bay Area Inbound Marketing Blog

5 Steps to Create Digital Marketing Campaigns That Close in Sales

Posted by Laurie Monahan on Mon, Feb 23, 2015 @ 12:52 PM

Digital marketing should drive customers to your company website, capture warm leads, and nurture them towards Sales.  

I get asked this question a lot: How do you create a successful online marketing campaign? 

Digital Marketing requires knowledge in a number of areas. It is a hybrid between Sales and Marketing.

Gartner has said that with marketing automation software, companies can bring customers 85% of the way down the sales funnel; And it is absolutely true. The companies that are knocking it out of the park today with high-valued IPOs are taking full advantage of the way customers shop today via the internet.

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Tags: bay area inbound marketing in sf, creating digital marketing campaigns,, how to create digital marketing campaigns