People have a tendency to emphasize traffic over relevance. You need to make sure the search terms you’re targeting have sufficient traffic, but often you don’t want them to have too much either. More traffic usually correlates with high competition.
Bay Area Inbound Marketing Blog
Search engines have become a core resource for individuals looking for businesses. Because search engines are a larger source of business referrals than the Yellow Pages, businesses no longer need to spend thousands of dollars on advertising in directorieries.