With Statistics like the factoids below, it is hard to believe that there are still companies out there that don't utilize a blog for marketing or that spend less on internet marketing than they do on trade shows, but I still run into them quite often. Take a gander at the facts below and figure out if you really want to ignore modern-day-internet-marketing methods.
Bay Area Inbound Marketing Blog
I hear the question all the time, "Why do we need a blog? I don't think it is bringing us business."
Blogging is the number one way to get new business today. People use the internet to shop today, it's cheaper, faster and more comprehensive than any other way to research. Instead of interrupting people to tell them about something they or may not want, smart companies today use internet marketing to let people find them and their products and services.
I asked a couple of friends to make comments on my blog articles to help me out. I'm getting great rankings on Google, Web Traffic and Leads from my site, but just wasn't getting a lot of comments on my blogs.
A Study of 4,000 companies by Hubspot shows that Blogging Properly Shows a Staggering Correlation with Website Traffic.
- Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those
who blogged less than 4 times per month.
- Those who blogged at least 20 times per month had 5 times more traffic than those who
blogged less than 4 times per month.
- Businesses who blogged just 16 to 20 times per month got 3 times more leads than those
who didn’t blog.
- Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn't blog.
Before you devote staff resources to inbound marketing, you want to be sure this effort will yield a healthy return on investment. After all, blogging on a regular basis, creating landing pages, expanding your website pages and sharing your content on social media takes precious time.
Your favorite inbound marketing consultants have suggested you write an ebook to market your products or services. Now what?
Blogging and creating other content like ebooks and webinars are powerful ways to help more of your potential customers discover your business online. Once you have developed a clear understanding of your business's keywords and optimized your website for search engines, your next step should be to attract more visitors through blogging.
Now that you’ve chosen your keywords, you can increase your website's chances of ranking for those keywords. Search engine optimization (SEO) is about doing just that!
Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.