In today's internet-driven world, it's important to understand that original content is what will generate more traffic to your website and help you gather and convert leads into sales.A few statistics that prove my point...
Bay Area Inbound Marketing Blog
A website without a fully-optimized blog is poorly positioned to drive traffic and leads. Is your company blogging? Maybe you are, but maybe you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, search engines won't pop you to the top when potential customers are searching for your products and services without the right keywords positioned in the right way via blog articles.
Here are some compelling numbers that show how B2B Marketers are shifting to Inbound vs. Outbound Marketing.
Social media is a powerful tool, but cannot stand alone as an internet marketing solution. In fact, social media comes last – you need to discover your voice through blogging and have a key word strategy first. Social media assumes you have content to share or something to say, so consider your overall inbound marketing process before you focus in on your social media marketing strategy.