Bay Area Inbound Marketing Blog

Justine Burt

Recent Posts

Inbound Marketing - Return on Investment, Bay Area Inbound in SF

Posted by Justine Burt on Thu, Feb 02, 2012 @ 02:12 PM

Before you devote staff resources to inbound marketing, you want to be sure this effort will yield a healthy return on investment. After all, blogging on a regular basis, creating landing pages, expanding your website pages and sharing your content on social media takes precious time.

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Tags: Inbound Marketing, blogging, Social Media, return on investment, more traffic

Drive More Traffic to Your Site: Inbound Marketing Analytics

Posted by Justine Burt on Tue, Jan 31, 2012 @ 10:27 AM

You can drive more traffic to your site once you figure out what has already worked. Studying inbound marketing analytics will help you determine where your site traffic is coming from and which of your pages people look at most often. Once you know this, you can make adjustments and drive even more traffic.

Analytics can help you answer these questions:

  • Which of my blog posts are most popular?
  • Which of my site pages are visited most?
  • How long do visitors stay on each page on average?
  • What keywords are driving traffic?
  • Which social media sites are driving the most traffic to my site?
  • How are my competitors doing?
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Tags: inbound marketing analytics, drive more traffic, marketing analytics, more traffic to your site

How to Promote My Ebook

Posted by Justine Burt on Wed, Jan 25, 2012 @ 11:06 PM

Now that I have written a 5,000 word guide about my area of business expertise, what are the best practices to promote my ebook?

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Tags: Social Media, promote my ebook, new leads, generate leads