You can drive more traffic to your site once you figure out what has already worked. Studying inbound marketing analytics will help you determine where your site traffic is coming from and which of your pages people look at most often. Once you know this, you can make adjustments and drive even more traffic.
Analytics can help you answer these questions:
- Which of my blog posts are most popular?
- Which of my site pages are visited most?
- How long do visitors stay on each page on average?
- What keywords are driving traffic?
- Which social media sites are driving the most traffic to my site?
- How are my competitors doing?
Starting with blog analytics reports, you can learn about:
- The number of page views
- Which authors have the highest traffic
- Inbound links
- Number of comments
You can measure blog subscribers by finding out about people who:
- Entered their email address in a subscription form
- Signed up for a really simple syndication (RSS) feed
Now think about which keywords your website visitors are using to find you through search engines. Early on people will be able to easily find you using branded terms, meaning your company name or product names. Over time you want them to be able to find you with unbranded terms, that is, industry terms or problem-based terms. You can find out how many monthly searches there are for your businesses' specific keywords and the difficulty of each keyword so you can blog using less difficult keywords.
Once you have blogs written for your specific keywords and push them out to social media sites, knowing which social media sites drive the most traffic to your site is useful. Which one is your social media workhorse?
- Linked In
Analytics can also tell you useful information about your competitors.
- Traffic rank
- Number of indexed pages
- Inbound links
- Facebook fans
- Twitter followers
Finally, when you perform a specific marketing event such as opening a restaurant, introducing a new product, or releasing a new book, you can track what drove the most traffic. Was it:
- Organic search
- Paid search
- Direct traffic
- Email marketing
- Social media
- Other campaigns
These are just some of the metrics you can use to find out which topics, keywords, social media sites and links produce the best results. Refining your inbound marketing approach with information from inbound marketing analytics on a regular basis will ensure you continue to attract more visitors to your site. More visitors results in more leads. More leads means more customers.
If you have questions about inbound marketing analytics, contact us at Bay Area Inbound for a free consultation.