Bay Area Inbound Marketing Blog

Vectorwise Analytical Engine Burns Inbound Marketing Rubber

Posted by Laurie Monahan on Wed, May 23, 2012 @ 05:45 PM

The facts are in, most of us go to google now to shop or do online research for that all-important-upcoming purchasing decision. With the price of gas around $4 a gallon and all kinds of preassures on our time, why wouldn't we take advantage of all the free info that's available online?

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Tags: Bay Area Inbound, Inbound Marketing Consultants in SF, lead generation in sf

CMOs Are Chief Customers of IT AND Big Data for Inbound Marketing

Posted by Laurie Monahan on Tue, May 22, 2012 @ 10:41 AM

I recently read an article in Forbes Right Now by Lisa Arthur, that quoted Gartner's statistics that CMOs will be outspending CIOs on IT in the next 5 years.  I agree with her premise, but I would say, that not only do CMOs spend on IT but they will spend on Big Data as well.

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Tags: Inbound Marketing in SF, Bay Area Inbound Marketing, lead generation in sf

Closed-Loop Marketing Analytics by Integrating your CRM with Hubspot

Posted by Laurie Monahan on Sun, Apr 01, 2012 @ 10:16 AM

Closed-Loop Marketing Analytics, the "Holy Grail" of Inbound Marketing, are easy to obtain by Integrating Your CRM with Hubspot and they are unique to Hubspot.

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Tags: closed-loop marketing analytics, Inbound Marketing in SF, lead generation in sf, Inbound Marketing Bay Area, marketing agency bay area

5 Steps to Increase Sales This Quarter by Bay Area Inbound, SF

Posted by Laurie Monahan on Mon, Mar 26, 2012 @ 11:36 AM

How do we increase Sales? It's a question on most manager's minds that have responsibility for profit and loss. Seasoned Sales Professionals have long known that to get one sale out  of the bottom of the funnel,  we need to get a lot of prospects into the top of the funnel.

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Tags: Inbound Marketing in SF, automate marketing, lead generation in sf, how do I increase my sales?

Steve Jobs' Talents and Trademark by Bay Area Inbound

Posted by Laurie Monahan on Mon, Mar 26, 2012 @ 10:53 AM

Now that Steve Jobs is gone, I find myself wondering, what was it about him that made us admire him so much? What contributions did he make that generated so much press surrounding his life and his passing?

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Tags: Steve Jobs, Inbound Marketing in SF, lead generation in sf

Bad Economy or Are You Just Losing Market Share? Bay Area Inbound

Posted by Laurie Monahan on Mon, Mar 26, 2012 @ 08:43 AM

In some ways the economy is struggling, and in some sectors the economy is worse than in others, like building for example. But there could be another reason you are losing business. 

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Tags: bad economy, market share, Inbound Marketing in SF, lead generation in sf

Why Can't I See ALL My Website Visitors in Hubspot or Etrigue?

Posted by Laurie Monahan on Thu, Mar 22, 2012 @ 08:09 PM

You can see by your overall traffic that you've had a lot of new website visitors and you can tell by your blog analytics that your articles have had a lot of reads, so why don't you have user profile info for all of your visitors?

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Tags: Inbound Marketing in SF, lead generation in sf, analytics, web browsers, etrigue

Top 3 Things to Put in Your Blog Titles to Hook a Reader, BA Inbound

Posted by Laurie Monahan on Thu, Mar 22, 2012 @ 11:12 AM

We are all busy and we are all getting pretty used to seeing blogs on facebook, Linkedin, and twitter. So what makes the difference between a blog that hooks reader's attention and one that doesn't?

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Tags: best titles for blogs, Inbound Marketing in SF, lead generation in sf

Green Roti and Ham: Inbound Marketing from a Graphic Artist

Posted by Laurie Monahan on Mon, Mar 19, 2012 @ 05:23 PM

Inbound Marketing from the Graphic Artist's Perspective

Asked our in-house Graphic Artist, Ranjna Bedi, to talk about the visual part of marketing. These were her comments:

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Tags: Inbound Marketing in SF, lead generation in sf, Graphics, Visual

Bay Area Inbound #7 Top Performer Out of 4000+ Hubspot's Customers

Posted by Laurie Monahan on Fri, Mar 16, 2012 @ 11:07 AM

So happy when I opened up an email this morning from Hubspot and saw that our company made the Hubspot All Star List.  We did it by getting a high "Chi Score" for "doing inbound marketing right". It made us the #7 Top Performer out of more than 4,000 Hubspot Customers.

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Tags: Inbound Marketing in SF, lead generation in sf, Top Hubspot Reseller in SF