Let me get to the punch line, this blog article describes the top ten things you can do now on your website to increase your sales today.
Bay Area Inbound Marketing Blog
Custom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.
You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.
Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.
Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing
Blogging and creating other content like ebooks and webinars are powerful ways to help more of your potential customers discover your business online. Once you have developed a clear understanding of your business's keywords and optimized your website for search engines, your next step should be to attract more visitors through blogging.
A website without a fully-optimized blog is poorly positioned to drive traffic and leads. Is your company blogging? Maybe you are, but maybe you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, search engines won't pop you to the top when potential customers are searching for your products and services without the right keywords positioned in the right way via blog articles.
When thinking about “how do I increase revenue for my business?” look to your existing customer base. It costs five times more to gain a new customer than to retain a current customer. What can you do keep your customers coming back for more?
When people look for information about a product or service they want to buy, many people start with an internet search. Give them a chance to find you by having a business blog on your site.