A website without a fully-optimized blog is poorly positioned to drive traffic and leads. Is your company blogging? Maybe you are, but maybe you’re not doing so frequently enough or in a way that maximizes SEO. Or maybe you’re not because time is an issue. No matter the reason, search engines won't pop you to the top when potential customers are searching for your products and services without the right keywords positioned in the right way via blog articles.
Bay Area Inbound Marketing Blog
If you don’t already have a Facebook business page, consider making one. Over 400 million people log in to Facebook at least once per day. The average Facebook user spends 37 minutes per day on the site. In the new age of social media, this is where people spend large chunks of their time. A Facebook business page offers you a cost-effective way to engage potential customers.
On Facebook, businesses are brands. Marketing guru Seth Godin defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” What stories will you tell about your brand on FB?