Websites are Business Tools, not Art! You need to drive traffic to your site, and once people get there, you need to capture leads to win business.
Bay Area Inbound Marketing Blog
People can get bogged down by “if-it’s-not-broke-don't-fix-it thinking" - just because you have a good number of pages and links to your site and you have built up some search engine “weight” or historical rankings it does not mean is time to freeze as the rest of the online world adapts and moves forward.
Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.
It is crucial before undertaking website redesign to insure that your website’s assets are in order and safe.