Recently spoke with a prospect who kept asking me, "What's the ONE secret of sucessul demand generation marketing?" And I kept telling him, to be sucessful at demand generation marketing you have to simultaneously work at a number of channels, because no one channel will get you the kind of sales acceleration you want alone. But I will say, Digital marketing is the largest component in my marketing mix these days, and for good reason. Internet marketing can be labor intensive and complex, but it is definitely the most cost-effective way to increase revenue quickly today, so it is worth the effort.
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demand generation marketing consultant,
marketing consultants in SF,
Demand Generation,
Technology Marketing Consultants in SF,
demand generation consultants in SF
With Statistics like the factoids below, it is hard to believe that there are still companies out there that don't utilize a blog for marketing or that spend less on internet marketing than they do on trade shows, but I still run into them quite often. Take a gander at the facts below and figure out if you really want to ignore modern-day-internet-marketing methods.
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SEO,
blogging,
marketing consultants in SF,
Marketing Consultants in Bay Area,
Bay Area Inbound Marketing Consultants,
Driving Website Traffic,
SEO Statistics,
Blogging Statistics
I have to admit out of all the aspects of Internet Marketing, I don't really work at getting followers on social media for my own company other than pushing content; But I do social media for my client companies and manage people who do as well. So these are the top 10 things that professional social media managers have told me they use to get followers.
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social media followers,
top 10 ways to get followers on social media,
twitter,
Linkedin,
Facebook,
marketing consultants in SF,
Social Media
SEO and Search Engine marketing are here to stay. Most people search the internet 5 times before they make a major purchase; They prefer to investigate and weigh those options BEFORE they engage with a Salesperson. So if you don't know anything about bringing your company's website to the top of the search, your offerings won't even be considered. Here are some things about SEO your company needs to know if it wants to be successful:
SEO Facts You Should Know
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
- Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
- 57% of TV viewers use the web simultaneously. (Nielson, 2009)
- 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
- 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
- 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
- The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
- Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
For help in bringing your website to the top of an organic search, contact Bay Area Inbound at 510-543-7593 or laurie@bayareainbound.com.
For more free tips and tricks in our free ebook click the box below:
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Demand Generation in SF,
SEO,
marketing consultants in SF,
Bay Area Inbound Marketing
Which words in your email subject line will get you the most clicks? When are people most likely to read your emails or unsubscribe to them? What can I put in the Subject Line to increase the odds that someone will click through my email? To find the answers, read on...
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Secrets of email marketing,
email marketing secrets,
Bay Area Inbound,
marketing consultants in SF
It is surprising how few companies take advantage of lead nurturing. If more of them understood that their Sales would increase by 50% and their costs would be reduced by 33%, I am guessing they would definitely take advantage of this very important automated marketing tool. Another one of my favorites lead management facts: Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com).
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Bay Area Inbound Marketing,
Lead Management Facts
So I finally got around to buying my Microsoft Surface Pro, but within a few days, I discovered there were a number of problems that made it not work for me, so I ended up swapping it out for the Levono Yoga.
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Bay Area Inbound,
Inbound Marketing in SF,
marketing consultants in SF,
Microsoft Surface Pro,
Lenovo Yoga
Ralph Waldo Emerson was born in 1805. It is amazing to me that most of what he wrote back then is blueprint advice for any great Company, Marketer, or Individual today in my opinion. I read a few of his quotes 7 years ago, and fell in love with his prose and agreed with his ideas.
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Bay Area Inbound,
Inbound Marketing in SF,
marketing consultants in SF,
Great Companies,
Ralph Waldo Emerson,
Emerson
