Bay Area Inbound Marketing Blog

Practice Good Automate Marketing Hygiene-Scrub Your Email List

Posted by Laurie Monahan on Tue, Feb 07, 2012 @ 12:41 PM

Email Marketing still has the highest return rate of all Automate Marketing

Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent. It tells you how many of the emails bounced back and if that number is high, it’s a sure sign of inactivity.

Read More

Tags: email marketing, Bay Area Inbound, automate marketing