Bay Area Inbound Marketing Blog

Top Ten Things to Do to Increase Sales via Inbound Marketing

Posted by Laurie Monahan on Tue, Apr 16, 2013 @ 07:00 PM

Let me get to the punch line, this blog article describes the top ten things you can do now on your website to increase your sales today.

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Tags: Keyword Strategy, Landing Pages, calls-to-action, blog, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing

Custom Calls-to-Action Can Make All the Difference; BA Inbound

Posted by Laurie Monahan on Sun, Apr 07, 2013 @ 05:40 PM

insider threat buttonCustom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.

You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.

Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.

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Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing

40 Landing Pages Generate 10 Times the Leads: Bay Area Inbound in SF

Posted by Laurie Monahan on Tue, Feb 21, 2012 @ 02:41 PM

Data shows it’s not only important to have landing pages for lead generation; it’s important to have many landing pages according to a 4,000 company study by Hubspot.

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Tags: Inbound Marketing in SF, Landing Pages, Lead Generation, Bay Area Inbound Marketing

Get the Tools You Need to Make Inbound Marketing Easy and Effective

Posted by Laurie Monahan on Tue, Feb 07, 2012 @ 09:11 AM

Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.

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Tags: Bay Area Inbound, Inbound Marketing, Landing Pages, automate marketing

A/B Testing to Increase Leads and Sales by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:37 PM

Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.

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Tags: Landing Pages, Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action

Tools to See Which Landing Pages Work by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:17 PM

The majority of companies do not have a system in place that tracks conversion performance of their calls-to-action and landing pages. 

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Tags: Bay Area Inbound, Landing Pages, conversion experiements, converting leads, a/b testing

Formatting Landing Pages to Convert Leads by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:05 PM

Many people do not understand the importance of a compelling landing page. This is where they can see the real results of their website redesign.

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Tags: Landing Pages, conversion experiements, converting leads

Calls-to-Action, Landing Pages, & Lead Nurturing by Bay Area Inbound

Posted by Laurie Monahan on Fri, Nov 11, 2011 @ 09:59 AM

Demand Generation is important for any company today to compete in an internet-based sales world. And Inbound Marketing is the most effective method. Many tools make up inbound marketing, but below I touch briefly on 3 of them, Calls-to-Action, Landing Pages, and Lead Nurturing. Marketing Automation software like Hubspot and Marketo make all these things easy. But let's talk about a few basics to get started.

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Tags: Lead Nurturing, hubspot, Bay Area Inbound, Landing Pages, calls-to-action, Offers, Promotions, Inside Sales, reseller