Let me get to the punch line, this blog article describes the top ten things you can do now on your website to increase your sales today.
Bay Area Inbound Marketing Blog
Custom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.
You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.
Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.
Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing
Data shows it’s not only important to have landing pages for lead generation; it’s important to have many landing pages according to a 4,000 company study by Hubspot.
Marketers need to amass valuable data across their different channels. For instance, they might need to know the possible relationships between landing pages and emails or track the sales process of an email conversion. In addition to the obvious reporting benefits such integration provides, it also opens the door to a much more enjoyable experience for email subscribers.
Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.
The majority of companies do not have a system in place that tracks conversion performance of their calls-to-action and landing pages.
Many people do not understand the importance of a compelling landing page. This is where they can see the real results of their website redesign.
Demand Generation is important for any company today to compete in an internet-based sales world. And Inbound Marketing is the most effective method. Many tools make up inbound marketing, but below I touch briefly on 3 of them, Calls-to-Action, Landing Pages, and Lead Nurturing. Marketing Automation software like Hubspot and Marketo make all these things easy. But let's talk about a few basics to get started.