Bay Area Inbound Marketing Blog

The Biggest Blogging Myth I Keep Reading, Debunked

Posted by Laurie Monahan on Wed, Nov 02, 2016 @ 11:07 AM

It seems like I keep reading that every blog article should be perfection and should generate a lot of buzz or it's not worth writing. 

Let me just set the record straight. That is a load of horse manure. The author of that kind of blogging advice simply doesn't understand the reason for blogging or anything about SEO. They haven't seen blogging as a strategy be tremendously successful for increasing revenue; I have.

Blog articles aren't press releases that need to be perfected nor do you need to hire an agency to get them picked up to obtain reach, although it never hurts to have more people working on promoting one article.

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Tags: Demand Generation in SF, Blog for Sales, Demand Generation Consultants

Need to Increase Sales? Facts You Need to Know About SEO

Posted by Laurie Monahan on Sun, Nov 17, 2013 @ 09:37 AM

SEO and Search Engine marketing are here to stay. Most people search the internet 5 times before they make a major purchase; They prefer to investigate and weigh those options BEFORE they engage with a Salesperson. So if you don't know anything about bringing your company's website to the top of the search, your offerings won't even be considered. Here are some things about SEO your company needs to know if it wants to be successful:

SEO Facts You Should Know

  • 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
  • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
  • Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
  • 57% of TV viewers use the web simultaneously. (Nielson, 2009)
  • 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
  • 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
  • 75% of users never scroll past the first page of search results. (, October 2010)
  • The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
  • Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
  • Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
For help in bringing your website to the top of an organic search, contact Bay Area Inbound at 510-543-7593 or
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Tags: Demand Generation in SF, SEO, marketing consultants in SF, Bay Area Inbound Marketing