Google has rolled out a new algorithm called "Hummingbird" for all search results in September 2013. The algorithm, has been live for about 5 months now and is meant to improve search results for long-tail queries and "contextual search.”
What is Google's Hummingbird Update?
The Google Hummingbird announcement was made in Menlo Park in September 2013. Its name is symbolic for the speed and precision it shares with the bird it is named for.
Hummingbird is the biggest overhaul to the google search engine since the 2009 "Caffeine" algorithm, which focused on speed and integrating social network results into search. It affects about 90% of searches according to Google. The main focus is that the new algorithm allows Google to more quickly parse full questions, as opposed to parsing searches word-by-word, and to identify and rank answers to questions from the content they’ve indexed.
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Google Hummingbird,
Hummingbird Update,
Marketing Consultants in SF Bay Area,
Hummingbird Update for SEO,
Bay Area Inbound Marketing
Here is a collection of curated quotes from Marketing Greats to remind us of the finer points of our craft. I also insert a few tips at the end that I find myself saying to my tech clients often.
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Inbound Marketing Consultants in SF,
Bay Area Inbound Marketing,
Marketing Quotes,
Marketing Greats
SEO and Search Engine marketing are here to stay. Most people search the internet 5 times before they make a major purchase; They prefer to investigate and weigh those options BEFORE they engage with a Salesperson. So if you don't know anything about bringing your company's website to the top of the search, your offerings won't even be considered. Here are some things about SEO your company needs to know if it wants to be successful:
SEO Facts You Should Know
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
- Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
- 57% of TV viewers use the web simultaneously. (Nielson, 2009)
- 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
- 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
- 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
- The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
- Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
For help in bringing your website to the top of an organic search, contact Bay Area Inbound at 510-543-7593 or laurie@bayareainbound.com.
For more free tips and tricks in our free ebook click the box below:
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Demand Generation in SF,
SEO,
marketing consultants in SF,
Bay Area Inbound Marketing
It is surprising how few companies take advantage of lead nurturing. If more of them understood that their Sales would increase by 50% and their costs would be reduced by 33%, I am guessing they would definitely take advantage of this very important automated marketing tool. Another one of my favorites lead management facts: Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com).
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marketing consultants in SF,
Bay Area Inbound Marketing,
Lead Management Facts
Custom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.
You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.
Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.
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Keyword Strategy,
Inbound Marketing in SF,
Landing Pages,
calls-to-action,
blog,
Bay Area Inbound Marketing,
Offers,
Lead generation for tech companies,
CTA,
Integrated marketing Communications,
Vertical Segmenting,
Email Lead Nurturing
Video Marketing can shorten sales cycles considerably. It is a good way to get your core value messaging to people who are attracted to your website via keyword search right when they are ready to buy.
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video,
video marketing,
how to make a video,
video to increase sales,
Inbound Marketing in SF,
marketing consultants in SF,
Bay Area Inbound Marketing
Before you purchase an email list to get the "Quick Hit" you think you will to your revenue numbers, there are a few pros and cons to buying an email list that you should understand first.
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marketing consultants in SF,
Bay Area Inbound Marketing,
email lists,
rain king,
inboound marketing in sf
Recently I worked for a tech client and I recommended they install closed-loop marketing analytics by integrating their Microsoft CRM Dynamics (Customer Relationship Management Database) with their Hubspot Marketing Automation Software.
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closed-loop marketing analytics,
bay area inbound in SF,
hubspot,
Microsoft Dynamics CRM,
Lynton Integration Software,
Bay Area Inbound,
marketing consultants in SF,
Bay Area Inbound Marketing
First saw the new Microsoft Surface RT, Microsoft's new tablet computer, six weeks ago at work, the week Microsoft launched the product. And I've been trying to get this article written for a while. I've read a lot of blog articles, talked to a lot of people, and played with it a few times. I've decided it's a game changer and here I tell you why. First I give you a scorecard comparing Surface RT to Apple's ipad4, then I finish with the game-changing analysis.
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Inbound Marketing in SF,
Bay Area Inbound Marketing,
Microsoft,
SurfaceRT,
ipad,
Google
