Account-Based Marketing was all the rage in 2017. It makes sense, you do everything as if you have a market of one. Just like when you interview, you study the company and interviewer's background. If you want to do well, you find out who' does what and ask questions like, "What's going well and what isn't?" You get to know things about the people you will be working with. It's the same thing when you are going on a date. You ask them what they like and you are polite and considerate.
When you are trying to penetrate a target account to sell them something, shouldn't you be just as courteous?
Shouldn't you try to customize your emails to show familiarity with them and their issues before you tell them how you can solve their problems? Any decent Marketing Automation platform like Hubspot can do Account-based interactions like persona-targeted CTA buttons and landing pages.
Most marketer's can merge a list of names into an email these days, below are a few more things you might want to consider.Read More