What is AEO - Answer Engine Optimization ?
AEO is the practice of improving how often and how accurately your brand appears in answers when prospective customers use AI Engines like ChatGPT to do their research.
A good AEO strategy helps surface your brand in AI Engine answers to questions such as "What is the best firewall for small companies?"
According to Hubspot, 2026, 42% of buyers now use AI search as part of their evaluation process and AI search is the top predictor of purchase intent.
Your efforts for SEO were not wasted. SEO gets you ranked in a list of links.
AEO is about being named and mentioned when an AI engine answers a question. AEO gets you sited in that AI answer. Your goal is to be one of those named options and trusted sources.
The engines that matter are ChatGPT, Google AI, Claude, Grok, Gemini, Copilot, and Perplexity.
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