Websites are Business Tools, not Art! You need to drive traffic to your site, and once people get there, you need to capture leads to win business.
Bay Area Inbound Marketing Blog
People have a tendency to emphasize traffic over relevance. You need to make sure the search terms you’re targeting have sufficient traffic, but often you don’t want them to have too much either. More traffic usually correlates with high competition.
Search engines have become a core resource for individuals looking for businesses. Because search engines are a larger source of business referrals than the Yellow Pages, businesses no longer need to spend thousands of dollars on advertising in directorieries.
Lead Generation and Customer Acquisition by Channel
Though both B2C and B2B companies alike acquire customers via various social media channels, there is some disparity in the effectiveness of those channels, depending on business type:
In addition to having a 61% lower average Cost-Per-Lead, inbound leads appear more likely to become customers.
Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:
"Inbound marketing" is defined as a set of marketing strategies and tactics focused on pulling the right prospects and customers toward your business and its offerings.
Businessses with 501 to 1,000 Facebook Followers have 4 times as many leads and 22 times as much web traffic as businesses with 1 to 25 facebook followers according to Hubspot's 2011 report entitled: "Lead-Generation Lessons Learned from 4,000 Companies." Here are all the facts and statistics:
Hubspot's 2011 report called: "Lead Generation Lessons Learned from 4,000 Customers" reveals some important facts about Twitter Reach and it's strong correlation to Lead Generation:
Data shows it’s not only important to have landing pages for lead generation; it’s important to have many landing pages according to a 4,000 company study by Hubspot.
Accoring to a 4,000 company study by Hubspot, more web pages mean more leads for both B2B and B2C Companies.