Bay Area Inbound Marketing Blog

Website Redesign Into a Lead-Generation Machine by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 10:08 PM

Redesign projects can be laborious, so most companies are better suited at trying to get more out of what they already have. Inbound marketing tactics such as SEO, blogging, and social media are easy to include in your existing site, and are twice as effective as traditional web redesign elements. You should strive to make small, but constant and continuous improvements to each element of your current website so your website becomes a powerful traffic-generating machine.

Read More

Tags: SEO, Website Redesign, Bay Area Inbound, Website design, blogging, a/b testing, Lead Generation, Social Media

A/B Testing to Increase Leads and Sales by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:37 PM

Ongoing improvement is the difference between okay and great results from your internet marketing efforts. Review Metrics on Visitors, Calls-to-Action, and Landing Page conversion rates to make adjustments and increase sales through better performing campaigns and twick or eliminate campaigns that aren't performing.

Read More

Tags: Landing Pages, Landing Pages, a/b testing, automate marketing, Lead Generation, calls-to-action

Tools to See Which Landing Pages Work by Bay Area Inbound

Posted by Laurie Monahan on Tue, Jan 17, 2012 @ 09:17 PM

The majority of companies do not have a system in place that tracks conversion performance of their calls-to-action and landing pages. 

Read More

Tags: Bay Area Inbound, Landing Pages, conversion experiements, converting leads, a/b testing