Bay Area Inbound Marketing Blog

Why Lead Nurturing?...I Always Have to Hear About Something Twice

Posted by Laurie Monahan on Tue, Mar 06, 2012 @ 02:09 PM

I don't know if you are like me, but I've noticed something about myself. I almost always have to hear about something twice before I take action. I was invited to join Pinterest recently and didn't join until the second time I heard about it. I read about Google Plus once, ignored it and the second time I read about it, I joined Google+ Circles.

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Tags: Lead Nurturing, Lead Generation in Bay Area, automate marketing, lead generation in sf

B2B Marketers Shifting to Inbound vs Outbound by Bay Area Inbound.

Posted by Laurie Monahan on Sat, Jan 14, 2012 @ 04:45 PM

Here are some compelling numbers that show how B2B Marketers are shifting to Inbound vs. Outbound Marketing.

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Tags: Lead Nurturing, SEO, Bay Area Inbound, Inbound Marketing, blogging, Inbound vs. Outbound

What is Lead Nurturing?

Posted by Laurie Monahan on Thu, Dec 08, 2011 @ 08:43 PM

"What is Lead Nurturing?" is a question we often hear from our clients. 

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Tags: Lead Nurturing, campaign analysis, sales funnel

Calls-to-Action, Landing Pages, & Lead Nurturing by Bay Area Inbound

Posted by Laurie Monahan on Fri, Nov 11, 2011 @ 09:59 AM

Demand Generation is important for any company today to compete in an internet-based sales world. And Inbound Marketing is the most effective method. Many tools make up inbound marketing, but below I touch briefly on 3 of them, Calls-to-Action, Landing Pages, and Lead Nurturing. Marketing Automation software like Hubspot and Marketo make all these things easy. But let's talk about a few basics to get started.

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Tags: Lead Nurturing, hubspot, Bay Area Inbound, Landing Pages, calls-to-action, Offers, Promotions, Inside Sales, reseller