Bay Area Inbound Marketing Blog

B2B Marketers Shifting to Inbound vs Outbound by Bay Area Inbound.

Posted by Laurie Monahan on Sat, Jan 14, 2012 @ 04:45 PM

Here are some compelling numbers that show how B2B Marketers are shifting to Inbound vs. Outbound Marketing.

•Marketers are shifting their budgets away from “interruption” advertising.
•61% of marketers will invest more in earned media in 2011.3
•More than half of marketers increased their inbound marketing budget in 2011.
•The average budget spent on company blogs & social media has nearly doubled in two years.
Inbound vs. Outbound

Inbound marketing tactics like SEO, blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results.

Let us know how Bay Area Inbound can help you get the revenue results you need. Please check out the rest of the website for more information how we can help you.

Sources: Hubspot and Marketing Sherpa.

Topics: Lead Nurturing, SEO, Bay Area Inbound, Inbound Marketing, blogging, Inbound vs. Outbound