Here are some compelling numbers that show how B2B Marketers are shifting to Inbound vs. Outbound Marketing.
•Marketers are shifting their budgets away from “interruption” advertising.
•61% of marketers will invest more in earned media in 2011.3
•More than half of marketers increased their inbound marketing budget in 2011.
•The average budget spent on company blogs & social media has nearly doubled in two years.
Inbound marketing tactics like SEO, blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results.
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Sources: Hubspot and Marketing Sherpa.