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Bay Area Inbound Marketing Blog
Lead Generation and Customer Acquisition by Channel
Though both B2C and B2B companies alike acquire customers via various social media channels, there is some disparity in the effectiveness of those channels, depending on business type:
In addition to having a 61% lower average Cost-Per-Lead, inbound leads appear more likely to become customers.
Among a sample of 150 businesses using closed-loop marketing analytics, HubSpot analyzed the median lead-to-close rate of each business by lead source. Among those lead sources:
"Inbound marketing" is defined as a set of marketing strategies and tactics focused on pulling the right prospects and customers toward your business and its offerings.