Bay Area Inbound Marketing Blog

LinkedIn More Effective for B2B; Facebook for B2C by BA Inbound in SF

Posted by Laurie Monahan on Sat, Mar 03, 2012 @ 11:49 AM

Lead Generation and Customer Acquisition by Channel

Though both B2C and B2B companies alike acquire customers via various social media channels, there is some disparity in the effectiveness of those channels, depending on business type:

  • Among B2B companies, LinkedIn is the top channel: 65% report acquiring a customer via that channel.
  • Among B2C companies, Facebook is the top channel: 77% report acquiring a customer via the social networking site.

Some 40% of B2B companies report having acquired a customer via Twitter, compared with 55% of B2C companies.

However, blogging appears more effective for B2B companies: 60% report acquiring a customer via their blog, compared with 55% of B2B companies.

 Customer Acquisition by Channel resized 600


Sources: Hubspot 2012 State of Marketing Report

Bay Area Inbound Marketing are Lead Generation Consaltants in SF, Bay Area. We specialize in getting companies the leads they need to significantly increase revenue.

For more information on these and other inbound marketing principals contact or 510-543-7593. Or download our free whitepaper by pressing the orange button below:

Get Your Free Copy of: "6 Stepsto S


Topics: lead generation consultants, Lead Generation Consultants in SF, B2B, B2C, Lead Generation