Bay Area Inbound Marketing Blog

Marketing KPIs Your CEO Should Be Tracking

Posted by Laurie Monahan on Mon, Jun 01, 2015 @ 11:05 AM

Metrics are an important part of making any company successful. They let you measure the Return on Investment (ROI) for a given marketing channel, and tell you if it is time to spend more to continue to increase market share; They can identify what percentage of contribution is made by sales and marketing to capturing new accounts and bottom-line revenue. They tell you what it costs your company to get, keep, and lose an account.

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