With Statistics like the factoids below, it is hard to believe that there are still companies out there that don't utilize a blog for marketing or that spend less on internet marketing than they do on trade shows, but I still run into them quite often. Take a gander at the facts below and figure out if you really want to ignore modern-day-internet-marketing methods.
Bay Area Inbound Marketing Blog
SEO and Search Engine marketing are here to stay. Most people search the internet 5 times before they make a major purchase; They prefer to investigate and weigh those options BEFORE they engage with a Salesperson. So if you don't know anything about bringing your company's website to the top of the search, your offerings won't even be considered. Here are some things about SEO your company needs to know if it wants to be successful:
SEO Facts You Should Know
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
- Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
- 57% of TV viewers use the web simultaneously. (Nielson, 2009)
- 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
- 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
- 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
- The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
- Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
With all the different internet-based marketing methods out there, it is hard to figure out where best to spend your money to get the most bang for the buck.
Inbound links are quickly becoming a broken metric. At the same time, social media is quickly escalating as a ranking factor for search engines. While inbound links still matter and are a decent factor for judging the authority of a website or page, social media provides search engines with key data points that they have long been lacking.
While on-page optimization is a good first step, you will ultimately get much more leverage by having links from other sites to yours. Inbound links used to just be a source of referral traffic. Now, they influence your search engine rankings as well.
People have a tendency to emphasize traffic over relevance. You need to make sure the search terms you’re targeting have sufficient traffic, but often you don’t want them to have too much either. More traffic usually correlates with high competition.
Search engines have become a core resource for individuals looking for businesses. Because search engines are a larger source of business referrals than the Yellow Pages, businesses no longer need to spend thousands of dollars on advertising in directorieries.
What's Important to Marketers Now?
Blogging and creating other content like ebooks and webinars are powerful ways to help more of your potential customers discover your business online. Once you have developed a clear understanding of your business's keywords and optimized your website for search engines, your next step should be to attract more visitors through blogging.
Here are the Top 9 Elements of On-Page Website Optimization