Bay Area Inbound Marketing Blog

Justine Burt

Recent Posts

How to Write an Ebook by Bay Area Inbound

Posted by Justine Burt on Mon, Jan 23, 2012 @ 12:07 PM

Your favorite inbound marketing consultants have suggested you write an ebook to market your products or services. Now what?

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Tags: Inbound Marketing, blogging, Social Media, write an ebook

Get Unstuck: Brainstorm Captivating New Blog Content

Posted by Justine Burt on Wed, Jan 18, 2012 @ 11:02 PM

When you are stuck and can’t think of new blog content ideas, here are some ways to get unstuck. The key lies in looking at your basic keywords and most popular past blog content then creating new content from a fresh angle. Here are several suggestions.

Rewrite your most popular blog posts – Building on the basic points of your blog posts that have the most views or comments, rewrite them from a new perspective.

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Tags: Inbound Marketing, new blog content, Quintura

Top Ten Ways to Sabotage Your SEO Efforts

Posted by Justine Burt on Fri, Jan 13, 2012 @ 11:07 AM

Here are the top ten ways to sabotage your hard work on Search Engine Optimization (SEO).

  1. Cram keywords – Stuff so many keywords into your text that the writing seems stiff and awkward.
  2. Don’t use keywords in your headers, image caption and text.
  3. Target the wrong keywords – Use keywords that are not descriptive of your business niche.
  4. Pay for inbound links – Buy links from sites whose only purpose is to link back to a main site.
  5. Trade links with irrelevant sites – Build hundreds of links with spammy third-party sites that are unrelated to your core business.
  6. Copy content – Replicate content within your site and copy content from other sites.
  7. Post irrelevant ads – Post ads that are in no way related to your site’s theme or content.
  8. Create page content that does not fit your site theme.
  9. Forget to create 301 redirects – When you redesign your website don’t create 301 redirects for old pages that will direct search engine spiders to your new pages.
  10. List your site with spammy online directories - Submit articles to hundreds of online article directories and list your site with thousands of online site directories.

Search engines will discount your site and rank you lower in search returns if you sabotage your site in these ways. A better strategy would be to create fresh, relevant content that can quickly gain popularity in the internet community.

To develop valuable content, think about the kinds of questions your potential customers might have about your products or services. If your company manufactures and sells smartphones and tablets, you could blog about how the proliferation of mobile devices is changing marketing. A green building architect would want to blog about the newest net zero energy buildings. An organic foods company that makes kale chips could blog about the latest health benefits of eating more green vegetables.

Once you have some great content to share, list your site with a few key online directories such as:
•    Yahoo Business Directory
•    DMOZ Directory
•    The Best of the Web Directory

The foundation of a strong inbound marketing strategy involves quality content written around well-chosen keywords, posted on a regular basis and introduced through social media. This will help you earn, not buy, those valuable inbound links that help yield the best search engine returns.

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Tags: SEO efforts, Inbound Marketing, keywords