A Study of 4,000 companies by Hubspot shows that Blogging Properly Shows a Staggering Correlation with Website Traffic.
- Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those
who blogged less than 4 times per month.
- Those who blogged at least 20 times per month had 5 times more traffic than those who
blogged less than 4 times per month.
- Businesses who blogged just 16 to 20 times per month got 3 times more leads than those
who didn’t blog.
- Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn't blog.
Without enough traffic, you won't be able to capture leads (usually at a 2.6% rate in the beginning), so the most important thing to do in the beginning is to blog to raise your rank authority by increasing page density, blog properly for targeted keywords people will use while searching for your services or products. Include graphics with proper alt tags, and include the proper tag words, meta keywords and meta description.
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Sources: Hubspot, 2011. Bay Area Inbound is a Value-Added Reseller of Hubspot Software.
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