Bay Area Inbound Marketing Blog

What Great Companies Have in Common with Ralph Waldo Emerson

Posted by Laurie Monahan on Thu, Apr 25, 2013 @ 04:05 PM

Ralph Waldo Emerson was born in 1805. It is amazing to me that most of what he wrote back then is blueprint advice for any great Company, Marketer, or Individual today in my opinion. I read a few of his quotes 7 years ago, and fell in love with his prose and agreed with his ideas.

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Tags: Bay Area Inbound, Inbound Marketing in SF, marketing consultants in SF, Great Companies, Ralph Waldo Emerson, Emerson

Custom Calls-to-Action Can Make All the Difference; BA Inbound

Posted by Laurie Monahan on Sun, Apr 07, 2013 @ 05:40 PM

insider threat buttonCustom Calls-to-Action can make all the difference in how many leads you get from your inbound marketing efforts.

You are probably familiar with the buttons you see when surfing the web that offer you something related to the product or service that you are surfing to find info on.

Those buttons you push are called: Calls-to-Action (CTAs). Usually the offers are educational, at least they should be, and when you push the button you go to a landing page with a form to fill so you can give your contact info and get the free offer.

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Tags: Keyword Strategy, Inbound Marketing in SF, Landing Pages, calls-to-action, blog, Bay Area Inbound Marketing, Offers, Lead generation for tech companies, CTA, Integrated marketing Communications, Vertical Segmenting, Email Lead Nurturing

Video Marketing to Shorten Sales Cycles, Bay Area Inbound

Posted by Laurie Monahan on Sat, Mar 23, 2013 @ 10:36 PM

Video Marketing can shorten sales cycles considerably. It is a good way to get your core value messaging to people who are attracted to your website via keyword search right when they are ready to buy.

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Tags: video, video marketing, how to make a video, video to increase sales, Inbound Marketing in SF, marketing consultants in SF, Bay Area Inbound Marketing